Abandoned Cart Documentation

Overview

The Abandoned Cart system helps track abandoned carts and notify users, reminding them of their items to encourage them to complete their purchases. The system only sends notifications to users who have subscribed to the newsletter, ensuring compliance with regulations such as GDPR in the EU and CAN-SPAM in the US. This helps avoid legal issues like mail server bans or being marked as spam.

Analytics Tab

Key Metrics

• Total Carts: This shows the total number of carts currently in the system, including only those with subscribed users.

  Note: Non-subscribers will not receive any emails due to legal constraints in both the US and EU.

• Total Account Carts: This is the total number of carts belonging to registered customers who have subscribed to the newsletter.

• Total Guest Carts: This includes carts created by guests who have subscribed to the newsletter.

Analytics Graph (Last 30 Days)

Below the total carts, you will find an analytics graph displaying key data for the past 30 days:

• Dark Green Line: Represents the total number of carts per day, including both subscribed and unsubscribed users.
• Red Line: Represents carts belonging to subscribed users.
• Purple Line: Represents users with more than one product in their cart.
• Light Green Line: Represents clicks on the notification email for abandoned carts.

Schedule Notifications

Below the graph, you will find the Schedule Notifications button. This is used to check for eligible abandoned carts and initiate the sending of notification emails.

Settings Tab

Configuration Options

• Abandoned Cart Threshold: This setting defines the number of days that must pass before a cart is considered abandoned and eligible to receive notifications.
• Repeat Frequency: If the abandoned cart still exists after a specified number of days, the system will send a follow-up notification.
• Total Notifications: This controls how many times a customer can receive notifications before no further reminders will be sent.
• Cart Retention Period: Defines how many months the system retains inactive cart data. After this period, the cart data will be removed from the system.

Carts Tab

Here you can view a list of all carts in the system, both active and abandoned, as well as the products and quantities each cart contains. You can browse through carts belonging to both registered users and guests.

Mail Templates

The email notifications sent to users regarding abandoned carts are customizable. You can use the following markup in your email templates:

• [sitename]: Replaces with the name of the site.
• [siteurl]: Replaces with the URL of the site.
• [products]: Renders a 150x150 image for each product in the user's cart.
• [name]: Replaces with the customer's name if found; otherwise, it will show "Customer."
• [cart-button]: Inserts a blue "Return to Cart" button.

This system ensures that abandoned cart notifications are sent responsibly, respecting user preferences and adhering to legal standards. Let me know if you need any further clarifications or adjustments!